Identify The Ideal Target Audience With These 5 Tips

Having a hard time identifying the best target audience for your small business? Use these five tips to pick your best prospects.Target Audience, Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone — and very often their product or service CAN help a variety of people. Continue reading

If It Quacks Like A Pyramid…

Who gets the Pyramid Quack award?..On our conference call the other day, people wondered how to talk and act so that people would stop asking “Is this a pyramid/one of those things?”One way is to stop, forever, saying and doing the things that evoke this image in the minds of others – i.e. people “who abuse their friends and try to sell them stuff, and get them to sell and take a percent.” Continue reading