Discover the most effective marketing techniques when selling products or services to Generation X or Generation Y.If you’re trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y. Continue reading →

If you’re like a lot of newbie marketers you have heaps of great marketing ideas all the time. Problem is they just seem to fade into nothing without you ever doing a thing about them, Am I right? After a week you have forgotten all about that great new idea or you have that lingering annoying thought in your mind that you have let another great idea turn into nothing.
I mean, who knows if they’re actually great ideas to start with, but the problem is you will never know. Here are a few tips that will help you get over that hill and finally start putting your ideas into action. Continue reading →

Custom postcards are often used for direct mail campaigns. The advantages are many. Custom postcards are cheaper to make and mail than traditional direct market brochures or letters. Custom postcards get a higher response rate than most other marketing methods. Potential customers are more likely to look at a custom postcard than a letter. In fact, there is no good reason not to try a custom postcard campaig Continue reading →

If you’re trying to market to adults who are now in their thirties, then you need to understand the best method for reaching generation X.If you’re trying to market to adults who are now in their thirties, then you need to understand the best method for reaching generation X. Continue reading →

Marketing tests are an important component of your overall marketing strategy. Make sure you check out the effectiveness of any potential marketing campaign by diligently performing marketing tests.Marketing tests are an important component of your overall marketing strategy. When you first start out you will be on shoe string budget. You need to save money everywhere. Marketing tests will help you determine whether you should spend a large part of your budget on a particular sales tactic or not. Continue reading →

Marketing a business doesn’t have to be expensive if you just remember to network and use all the tools available to you.I don’t know about you, but when I started my business and even today with a son in college and two kids at home who love to shop as much as mom, I don’t have a lot of money to spend on marketing. I need to make sure that every penny I spend is spent wisely, very wisely. So when I market my business, I need to make sure that I’m creative and use all the tools I have available that don’t cost money. Here are some tips that I have found that worked for me. Continue reading →