Ever inventive, Google has been sending out emails to select Adsense publishers regarding a new pay for action program. This is bad news for publishers promoting Adsense.Ever inventive, Google has been sending out emails to select Adsense publishers regarding a new pay for action program. This is bad news for publishers promoting Adsense. Continue reading
Most everyone earns a living doing something – working for an organization or peddling something.We are the peddlers. That is, all of us who have something remarkable (we hope) for others. Something we believe in – products, services, ideas and programs – that we hope a few people like us will try, buy, and be happy they did.Now there are all sorts of peddlers. Continue reading
Persona-based marketing involves constructing a fictional customer and then using that character as the touchstone for promotional and selling decisions. This concept helps the marketer by creating a vivid, tangible picture of the best prospects or customers, and then sculpting a marketing message that’s pertinent to their concerns, and move them to inquire and buy. Continue reading
Can you visualize a world without packaging tape? How will you send a package by post, or courier? You can use a twine or string to tie the package, or you can use glue to paste the ends of the package together. These alternatives require more time to apply compared to packaging tapes.Can you visualize a world without packaging tape? How will you send a package by post, or courier? You can use a twine or string to tie the package, or you can use glue to paste the ends of the package together. These alternatives require more time to apply compared to packaging tapes. Continue reading
Face it…you know you’ve got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you’d rather not. Do any of these statements sound familiar?If we’re good enough, clients will find us or we’ll get plenty of referrals.We don’t have time – we’re busy enough and have to maximize our billable hours. Continue reading
We understand what it means when someone says, “Don’t get your cart before your horse,” but often that’s just what we do when we’re looking for a niche market. We find a product we want to market and then we begin looking for folks to market to.Instead, the first thing you must do is find a market; a group of people you know something about. Or maybe it’s a group you want to know something about. Either way, your niche is the people and their needs, wants and desires. Continue reading
Sometimes thinks are not what they seem. Shine light on the situation by understanding the opinions of your customers. Rise above the fray by knowing the thoughts of those who matter the most to your business.We humans are curious creatures, with a variety of opinions, which make up our personalities, our buying habits, and how we live our lives. These opinions are a result of years of learning and observing. We get our opinions from the media, friends, family and many other sources. In turn we use what we learn from these sources to make decisions about life and more importantly what we buy. Continue reading
One of the most important factors in postcard printing aside from the design is the papers stocks. The paper can really make a big difference especially for postcards that have a very simple theme. The paper stock can provide the postcards with that extra flare.One of the most important factors in postcard printing aside from the design is the papers stocks. The paper can really make a big difference especially for postcards that have a very simple theme. The paper stock can provide the postcards with that extra flare. Continue reading
Ever inventive, Google has been sending out emails to select Adsense publishers regarding a new pay for action program. This is bad news for publishers promoting Adsense.Ever inventive, Google has been sending out emails to select Adsense publishers regarding a new pay for action program. This is bad news for publishers promoting Adsense. Continue reading
What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part I which focused on the facts of this marketing for law firms vehicle. Part II, gives you “the rest of the story” per Paul Harvey.
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