Recently I participated in a forum discussion about offline marketing – that is using more traditional marketing offline to drive traffic to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was.The offline world has the constraint of geography, so the least expensive forms of viral marketing are going to be geographically bound, which can be challenging for some sites. Someone on the forum said that offli… Continue reading →

When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she’d been paid to tell you?Most private product talk among women is not commercial. Among men, either. Think TIVO, iPod, movies or restaurants – people refer those to each other because they love them, not because they get paid to do it. Continue reading →

With the fast growing number of printing companies offering short run printing service, more and more people are confident when it comes to their needs.Printing business is one of the most fast growing companies in the world. There are more printing companies available to meet your printing needs. One of the easiest ways to find a good printing company is by the use of the internet. In selecting a printing company, make sure that it offers the service you need for instance the short run printing service. Continue reading →

If you are a sports enthusiast, you likely have (on occasion) considering purchasing clothing items that bear the logos of your favorite sports team. In that regard, if you are considering making the purchase of clothing items with the logo of your favorite team emblazoned on those clothing items, there are some pointers and facts that you should keep in mind. Continue reading →

As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry.The same is true for successful marketing. When you send a brochure, run an ad, promote a website, give a talk, or just tell someone what you do, you’re on stage. But if you’ve not mastered the basics, you will not engage your audience and you risk serious injury to yourself and to your firm. Continue reading →