Corporate identity had vaguely complied in helping business to create good brand recognition in the market. It is within this means that businesses are able to mark a good name to their targeted audience. Mainly when you are starting to compete with other business it is vital that you stand out and have your own identity to help your customers to visually identify you from your competitors. Continue reading →

Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you dejected of people trying day and night to harassing you to max out your credit card and get loans for Google clicks, and in the process loose your credit score? Are you stupefied by the way yo… Continue reading →

Quality backlinks add value to search engine rankings; however each website directory has rules that you need to follow to avoid having your efforts backfire.Natural linking to add related one-way links to your website is an accepted method for boosting search engine ranking. Done properly, the results will be worthwhile. If you are determined to take shortcuts, consider the consequences. There are valid services who will hand submit your URL to directories, and the best will provide evidence of value for money paid. Continue reading →

What keeps you up at night?

It’s a good question for you to ask yourself once in a while. For most eCommerce entrepreneurs one of the answers is the thought of revenue lost as potential customers abandon your web site without buying. That’s 97.4% or so of your visitors, according to the accepted industry average conversion rate. Are you confident that your site converts visitors into customers at the best rate possible? If so, you’re probably getting a better night’s sleep… Continue reading →

To prevent the risks of a promotion campaign for our products or services, I’m talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation Continue reading →

Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself.

They may make you sound clever, but your elevator pitch, infomercial or positioning statement don’t exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that – a conversation. Continue reading →

In my recent interview with Buzz Media’s Elizabeth Pereira and Fritz Chaleff, we discussed the basics of these not-so-basic approaches. Read on for how to get lots of attention for your story, using these wise investments of your time and money.Elizabeth: PR should be included in every marketing plan you develop…from the very beginning of a new product being launched or a policy coming out. Use it heavily in the beginning to establish a brand, then level out over time. It’s also a good tool for handling crisis down the road. Continue reading →