Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along. Continue reading →

Work with your distributors; give them tasks to accomplish each time you contact them. But, that’s about all you can do. If they don’t want to build their business and be responsible for their own success, then you must spend your time on those who have earned it, i.e. those who are willing to take responsibility. Continue reading →

The keys to keeping costs down on shipping charges.Your trade show costs can dramatically escalate if you just happen to hire an inexperienced shipping company to transport your trade show booth to the conference site. You may suddenly be faced with broken or missing parts, late delivery and a budget that could put your company’s trade show display in total disarray and your job in jeopardy. Continue reading →

Learn how to motivate your trade show staff to increase your sales.Never underestimate the importance of your trade show booth staff.

They are your front line ambassadors and the critical links to your overall trade show success. It makes sense that if you want to have a positive experience at your trade show display, you need to pay attention to all the elements of trade show exhibiting. By putting a premium on grooming and training your trade show booth staff, you can rest easy they will be performing at their best. Continue reading →

You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right?

Well, for most trade show exhibitors, attracting customers is just as important as the product they are selling. Enter trade show giveaways! Trade show giveaways are promotionals tools (items, handouts, marketing materials) designed to attract customers, promote business, and help market a product… Continue reading →

How to attract folks to your trade show exhibit.Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Your trade show giveaways not only help to break the ice and get the conversation going between trade show booth staff and visitors but also serve as a way to define your visitor’s intentions in attending the trade show. Continue reading →

The keys to lighting trade show booths.Never underestimate the value of the proper lighting of your trade show exhibit.Creative lighting for your trade show booth is sure to lure more visitors. On the other hand, a poorly lit exhibit detracts from the trade show exhibit space and can leave it largely ignored. Your trade show lighting professional can use dramatic illumination techniques to create a show stopping effect or simply use lighting to highlight graphics and/or products. Continue reading →

Information on how to achieve a successfull exhibition or trade show. This article will help you increase you ROI at exhibitions.Participation in a trade exhibition is an essential weapon in the marketing armoury – and like any weapon it has to handled with care, skill and attention if it is not to go off at half-cock. Continue reading →